Graphics designers must have the ability to communicate well with their clients in order to create a message through a visual form. Consumer tastes are always changing and you will need to keep up with current computer software and applications to be successful in this field. Creativity and the ability to work under pressure are also essential in this field. Equally important is a good business sense, management skills and sales ability especially for the self-employed.

The role of graphic design in business logo and brand building is immense. It is the graphical logo that creates deep impact on the mind of the targeted market. Every company or organization looks for innovative product designs to attract the prospective buyers. Before a campaign is released in the market, it is tested a number of times and several changes are made to it. The campaigns tend to use such catchy yet simple graphical images that can be easily recognized.

Some graphic designers are now taking on the challenge of creating designs that look good enough to touch. These creations are called tactile logos because they look like you could reach out and touch them. Creating a tactile logo can be a difficult process for even the most experienced graphic designer. But when done correctly, the payoff can be huge. To accomplish this look, a graphic designer has to be patient enough to work with both specialized software and conventional tasks like, cutting, pasting and painting.


A graphic designer works with a variety of soft and hard tools to relay a message from a client to a particular set of addressees. Graphic designs are broadly divided in two categories - image-based design and type-based design. In the former the designer creates images to represent the ideas their clients want to convey. The images can be photographic, painted, drawn, or graphically rendered in various ways. In type-based design, designers use the font styles of words to convey a message.

Websites, banner advertising and e mailers would also involve graphic design but this type of design is somewhat different in its development process and the criterion required to produce effective communication materials are also different. This type of electronic graphic design is usually known as interactive media. It is a different subject altogether and I will focus on design for print in this article.

The elements of graphic design are simple on the surface, but have deep impact when it comes to building the proper message to send to your chosen audience: lines, textures, colors, and typefaces all play a role in shaping your logo. An critical point to keep in mind is to always tie everything back to the market you're trying to penetrate: if your market seems to lean towards bright colors, you'll want to use bright colors in your logo and message.

Internet and determine what you can expect for a salary. First, take advantage of the information from your instructors. They have firsthand knowledge of local graphic design salaries. Your professors can probably tell you which segments of the graphic design industry pay the best. It can be difficult to make a blanket assessment about the graphic design field. There is no union that sets wages. In some cases, you will not need to know exactly what you think your job is worth. Most employers will tell you how much the job pays.

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